“It’s a premium product, so therefore it costs a premium price, and that does give us issues in terms of the expected sell-through that analysts and the media want,” said Ray Maguire, wearing some serious boots, Sony Computer Entertainment, “but actually when you look at it in isolation: close to a million units in a year which is really tough, at a premium price, actually shows that’s a great number.”
Sony PR is like the GOP. Always on message, no matter what, perennially full of shit even as their world burns.