More of the same

Kotaku’s recent “game of the year debate”* means only one thing: They’ve finally decided they don’t want to grow their audience beyond what it is in any way, shape or form in 2010 and beyond.

*Please note: Nintendo has no place whatsoever in a video game of the year debate. Also, as a commenter over there noted, this entire debate is a big Activision dedicated servers-esque “fuck you” to PC gamers.

Managing expectations

New Microsoft, just like the old Microsoft:

1. Reveal “groundbreaking” new product prototype that’s “leaps and bounds” ahead of a competitor’s existing product.

2. Go completely dark on specifics, but continue to hype prototype to sympathetic blogger and journalist hacks.

3. As the launch date approaches, commence with the managing of the expectations.

4. (yet to pass) Produce product that woefully underwhelms but hope all the hype was enough to bury your opponent anyway.

In other words, the antithesis of Apple and Nintendo.