Do they really?

“Players in this cycle expect deep, rich multiplayer online experiences and they also expect to be able to customise their games through digital content, so that places a premium or additional importance on online capability and also the ability to download to a hard drive”

EA’s shifty chief financial officer Eric Brown, telling us customers “expect” something that’s suspiciously in line with EA’s Project Ten Dollar. How convenient for EA that he says we think this way!