“It’s going to be the biggest year in the history of Xbox”

So says spinster Aaron Greenberg at Microsoft’s X10 conference today. After which, he proceeded to rattle off a list of sequels to games that game out in 2007, 2008 and 2009.

Halo: Reach, Fable III, Splinter Cell Conviction, Dead Rising 2, Lost Planet 2, Crackdown 2 and DLC for Left 4 Dead 2.

Lots of 2′s in there, which leads me to believe this year will actually weaker than years prior. That’s also about $360+ worth of software right there, PLUS DLC. Who can afford all this in a single year!? But hey, he’s a bullshit artist. Doing the job well.

Lipstick on a pig

A rare non-cynical post from yours truly: The Xbox 360 “Game Room” looks pretty fun, and the games are, like a certain pad-shaped thing from Apple, aggressively priced. It’s just too bad Nintendo thought of the whole thing first with Virtual Console. Does Microsoft ever innovate anymore?

And, yeah, there it is. The cynicism snuck in there at the very end. Back to our regular scheduled programming.

No thanks

When I hear there’s new Fallout 3 DLC coming down the pipeline, I get excited. Buggy as it is, these updates are entire experiences, built around new cities and locations. They are, literally, new games.

When I hear EA talk about DLC, and how it’s going to be in every game going forward, beginning this year, I hear nothing about the customer. Just a bunch of stuff about fighting non-existent piracy and screwing people who buy used copies because they can’t afford EA’s $60 collection of average games.

Anyway, today GameIndustry.biz talked about DLC being the future. That may be for some, but it will never be the case if DLC is used to screw the customer–new market, used market, or otherwise.