Nintendo is struggling to define how it will market a new portable, in this case the wildly well-received 3DS, to a market that cannot see the 3D effects on their TV, computer or mobile screens.
Nintendo is struggling to define how it will market a new portable, in this case the wildly well-received 3DS, to a market that cannot see the 3D effects on their TV, computer or mobile screens.
They did it with the DS and Wii just fine. Both consoles used input methods not easily portrayed via standard marketing mediums.
With 3DS, I think they’ll also use the same pro-active approach they used with E3…get it into peoples hands.
More Nintendo tours at malls and major shopping centers, concerts, fairs, sporting events and other events that gather large crowds.
I think they need to get them into stores, the earlier the better.
I was tempted to get a DSi, but there were NEVER any kiosks to check out, like with the DS Lite or phat before it. Now that the DSi XL is out, you can see them in the store, side-by-side with a DSi. Of course, this was released the same day as the 3DS was announced, so I gave up on the DSi line.
So, my advice would be, don’t announce the 3DSi XL Plus the day of the 3DS release.
I agree. I think they’ll revisit the Wii Ambassador Program that helped launch the Wii into the stratosphere.
Only in this case I think it will be even more successful, given the amazing numbers Nintendo puts up with its portables generation after generation.
Word of mouth (the best ‘marketing’ you can ‘buy’) will carry it to staggering heights, just like it did with Wii and DS.