Ever notice how Ubisoft is always “that guy” when something new comes out, and is always the one that throws as much shit at it as possible on day one, without much thought? It’s happening again!
Getting people to move from analog to digital in the U.S. was like pulling teeth, yet Ubisoft’s head UK marketing Murray Pannel seems to think the transition to 3D will be such a breeze that “everyone” will have one by 2013. 3D is going to be like pulling off the entire head!
Even if Pannel is just adding in all 120 Hz panels, we won’t even be close to a 50% home penetration rate in less than 3 years. Talk about delusional.
I bet he golfs with Pachter.
It really is mind boggling stuff. EXACTLY like the predictions in 2006. Remember those? When “analysts” said Sony would win the day with 50-60% of the market and Nintendo would exit the market by 2007?
Doing the same thing over and over again and expecting a different result is the definition of insanity.