Smooth Harold knocks one out of the ballpark.
Rather than blame the safe creative bets, bloated budgets, and $10 HD surcharge (yes, many games carry an MSRP of $60 these days) for the decline, developers set their sites on used game sales.
Project Ten Dollar. Bitching about used games. Single use unlock codes. None of this benefits the consumer, and yet the executives tell us this is exactly what they’re meant to do.