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	<title>I aim to misbehave &#187; Stuck in a Basement</title>
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	<link>http://www.jackloftus.com</link>
	<description>Jack Loftus - Writer, marketer, content strategy</description>
	<lastBuildDate>Fri, 02 Dec 2011 21:39:42 +0000</lastBuildDate>
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		<title>Moving the deck chairs</title>
		<link>http://www.jackloftus.com/2011/03/1623/</link>
		<comments>http://www.jackloftus.com/2011/03/1623/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 14:31:06 +0000</pubDate>
		<dc:creator>Jack</dc:creator>
				<category><![CDATA[Stuck in a Basement]]></category>
		<category><![CDATA[Take Me Seriously]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Square]]></category>
		<category><![CDATA[Studios]]></category>

		<guid isPermaLink="false">http://www.jackloftus.com/?p=1623</guid>
		<description><![CDATA[One of the criticisms leveled at Square Enix as of late is their games no longer appeal to a Western audience. So they&#8217;re opening a studio in Canada. Uh, problem solved?]]></description>
			<content:encoded><![CDATA[<p>One of the criticisms leveled at Square Enix as of late is their games no longer appeal to a Western audience. So they&#8217;re <a href="http://www.gamesindustry.biz/articles/2011-03-17-square-enix-to-open-new-canadian-studio-for-next-wave-of-consoles">opening a studio in Canada.</a></p>
<p>Uh, problem solved? </p>
]]></content:encoded>
			<wfw:commentRss>http://www.jackloftus.com/2011/03/1623/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Weepy</title>
		<link>http://www.jackloftus.com/2011/03/weepy/</link>
		<comments>http://www.jackloftus.com/2011/03/weepy/#comments</comments>
		<pubDate>Wed, 16 Mar 2011 13:16:07 +0000</pubDate>
		<dc:creator>Jack</dc:creator>
				<category><![CDATA[Gears of Failure]]></category>
		<category><![CDATA[Stuck in a Basement]]></category>
		<category><![CDATA[Take Me Seriously]]></category>
		<category><![CDATA[EA]]></category>
		<category><![CDATA[legacy systems]]></category>
		<category><![CDATA[Wii]]></category>

		<guid isPermaLink="false">http://www.jackloftus.com/?p=1619</guid>
		<description><![CDATA[If at first you don&#8217;t succeed, just call it a legacy platform.]]></description>
			<content:encoded><![CDATA[<p>If at first you don&#8217;t succeed, just call it <a href="http://kotaku.com/#!5782417/the-wii-is-history-to-electronic-arts">a legacy platform. </a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.jackloftus.com/2011/03/weepy/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Lessons not learned</title>
		<link>http://www.jackloftus.com/2011/02/lessons-not-learned/</link>
		<comments>http://www.jackloftus.com/2011/02/lessons-not-learned/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 13:05:36 +0000</pubDate>
		<dc:creator>Jack</dc:creator>
				<category><![CDATA[Gears of Failure]]></category>
		<category><![CDATA[Stuck in a Basement]]></category>
		<category><![CDATA[Take Me Seriously]]></category>
		<category><![CDATA[failure]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[movies]]></category>

		<guid isPermaLink="false">http://www.jackloftus.com/?p=1592</guid>
		<description><![CDATA[The video game industry at large would be wise to read&#8212;and hopefully learn from, although I&#8217;m not optimistic&#8212;this GQ article called &#8220;The Day the Movies Died.&#8221; Video game sales numbers are down, you see, and there are a heck of &#8230; <a href="http://www.jackloftus.com/2011/02/lessons-not-learned/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The video game industry at large would be wise to read&mdash;and hopefully learn from, although I&#8217;m not optimistic&mdash;this GQ article called <a href="http://www.gq.com/entertainment/movies-and-tv/201102/the-day-the-movies-died-mark-harris">&#8220;The Day the Movies Died.&#8221;</a></p>
<p>Video game sales numbers are down, you see, and there are a heck of a lot of numbers in the &#8220;hotly anticipated&#8221; titles set to launch in 2011.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.jackloftus.com/2011/02/lessons-not-learned/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jaded</title>
		<link>http://www.jackloftus.com/2011/02/jaded/</link>
		<comments>http://www.jackloftus.com/2011/02/jaded/#comments</comments>
		<pubDate>Fri, 11 Feb 2011 15:48:38 +0000</pubDate>
		<dc:creator>Jack</dc:creator>
				<category><![CDATA[LifeGamer]]></category>
		<category><![CDATA[Stuck in a Basement]]></category>
		<category><![CDATA[franchises]]></category>
		<category><![CDATA[Jade Raymond]]></category>
		<category><![CDATA[Ubisoft]]></category>

		<guid isPermaLink="false">http://www.jackloftus.com/?p=1576</guid>
		<description><![CDATA[Jade Raymond: Still beautiful, still talented. I just wish her shop was working on something besides a franchise or a sequel. Indicative of a larger problem with this industry, perhaps, but that&#8217;s nothing new.]]></description>
			<content:encoded><![CDATA[<p>Jade Raymond: Still beautiful, still talented. I just wish her shop was working on something <a href="http://www.wired.com/gamelife/2011/02/jade-raymond-new-ip">besides a franchise or a sequel.</a></p>
<p>Indicative of a larger problem with this industry, perhaps, but that&#8217;s nothing new. </p>
]]></content:encoded>
			<wfw:commentRss>http://www.jackloftus.com/2011/02/jaded/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Irrelevant</title>
		<link>http://www.jackloftus.com/2011/01/irrelevant/</link>
		<comments>http://www.jackloftus.com/2011/01/irrelevant/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 16:27:44 +0000</pubDate>
		<dc:creator>Jack</dc:creator>
				<category><![CDATA[Stuck in a Basement]]></category>
		<category><![CDATA[3ds]]></category>
		<category><![CDATA[irrelevant]]></category>
		<category><![CDATA[Nintendo]]></category>
		<category><![CDATA[region free]]></category>

		<guid isPermaLink="false">http://www.jackloftus.com/?p=1477</guid>
		<description><![CDATA[Add &#8220;region-free&#8221; to the list of nerd buzzwords (like &#8220;open&#8221; and &#8220;walled garden&#8221;) that get in a product&#8217;s &#8220;negative&#8221; category in the months before it comes out and are then are utterly forgotten when everyone realizes 99.9% of the owners &#8230; <a href="http://www.jackloftus.com/2011/01/irrelevant/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Add <a href="http://kotaku.com/5736464/nintendo-dragging-its-feet-on-3ds-region+free-issue">&#8220;region-free&#8221;</a> to the list of nerd buzzwords (like &#8220;open&#8221; and &#8220;walled garden&#8221;) that get in a product&#8217;s &#8220;negative&#8221; category in the months before it comes out and are then are utterly forgotten when everyone realizes 99.9% of the owners couldn&#8217;t give a shit. </p>
]]></content:encoded>
			<wfw:commentRss>http://www.jackloftus.com/2011/01/irrelevant/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Musclehead</title>
		<link>http://www.jackloftus.com/2011/01/musclehead/</link>
		<comments>http://www.jackloftus.com/2011/01/musclehead/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 14:29:55 +0000</pubDate>
		<dc:creator>Jack</dc:creator>
				<category><![CDATA[Stuck in a Basement]]></category>
		<category><![CDATA[Take Me Seriously]]></category>
		<category><![CDATA[confusing]]></category>
		<category><![CDATA[portables]]></category>
		<category><![CDATA[PS3]]></category>
		<category><![CDATA[PSP 2]]></category>
		<category><![CDATA[Sony]]></category>

		<guid isPermaLink="false">http://www.jackloftus.com/?p=1469</guid>
		<description><![CDATA[Either Sony has learned nothing about what the majority of people want from their handhelds and consoles, or they&#8217;re positioning the upcoming PSP 2 as a high-powered enthusiast&#8217;s device not meant for the masses.]]></description>
			<content:encoded><![CDATA[<p>Either Sony has learned nothing about what the majority of people want from their handhelds and consoles, or they&#8217;re positioning the upcoming PSP 2 as <a href="http://kotaku.com/5732402/sony-telling-people-the-psp2-is-as-powerful-as-a-ps3">a high-powered enthusiast&#8217;s device not meant for the masses.</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.jackloftus.com/2011/01/musclehead/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Music lames</title>
		<link>http://www.jackloftus.com/2010/11/music-lames/</link>
		<comments>http://www.jackloftus.com/2010/11/music-lames/#comments</comments>
		<pubDate>Thu, 11 Nov 2010 20:42:13 +0000</pubDate>
		<dc:creator>Jack</dc:creator>
				<category><![CDATA[Stuck in a Basement]]></category>

		<guid isPermaLink="false">http://www.jackloftus.com/?p=1412</guid>
		<description><![CDATA[Viacom unloads a turd.]]></description>
			<content:encoded><![CDATA[<p>Viacom <a href="http://www.wired.com/gamelife/2010/11/viacom-sells-harmonix">unloads a turd.</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.jackloftus.com/2010/11/music-lames/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Maturity</title>
		<link>http://www.jackloftus.com/2010/11/maturity/</link>
		<comments>http://www.jackloftus.com/2010/11/maturity/#comments</comments>
		<pubDate>Tue, 09 Nov 2010 21:34:58 +0000</pubDate>
		<dc:creator>Jack</dc:creator>
				<category><![CDATA[Hardcore Douche Bags]]></category>
		<category><![CDATA[Stuck in a Basement]]></category>
		<category><![CDATA[Call of Duty: Black Ops]]></category>

		<guid isPermaLink="false">http://www.jackloftus.com/?p=1402</guid>
		<description><![CDATA[What, no hardcore gamer outcry over IGN&#8217;s 8.5 review score for Call of Duty: Black Ops? Did the Internet suddenly grow up when I wasn&#8217;t looking?]]></description>
			<content:encoded><![CDATA[<p>What, no hardcore gamer outcry over <a href="http://xbox360.ign.com/articles/113/1133005p1.html">IGN&#8217;s 8.5 review score for <em>Call of Duty: Black Ops</em>?</a> Did the Internet suddenly grow up when I wasn&#8217;t looking?</p>
]]></content:encoded>
			<wfw:commentRss>http://www.jackloftus.com/2010/11/maturity/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>E for Everyone</title>
		<link>http://www.jackloftus.com/2010/11/e-for-everyone/</link>
		<comments>http://www.jackloftus.com/2010/11/e-for-everyone/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 14:47:54 +0000</pubDate>
		<dc:creator>Jack</dc:creator>
				<category><![CDATA[Gears of Failure]]></category>
		<category><![CDATA[Stuck in a Basement]]></category>
		<category><![CDATA[Take Me Seriously]]></category>
		<category><![CDATA[Call of Duty]]></category>
		<category><![CDATA[failure]]></category>
		<category><![CDATA[take me seriously]]></category>

		<guid isPermaLink="false">http://www.jackloftus.com/?p=1396</guid>
		<description><![CDATA[Activision&#8217;s insane Call of Duty: Black Ops commercial&#8212;you know the one with all sorts of people from every walk of life playing war&#8212;perfectly encapsulates how clueless the industry is about approaching non-traditional gamers. The CoD franchise is a marketing machine, &#8230; <a href="http://www.jackloftus.com/2010/11/e-for-everyone/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Activision&#8217;s insane Call of Duty: Black Ops commercial&mdash;you know the one with all sorts of people from every walk of life playing war&mdash;perfectly encapsulates how clueless the industry is about approaching non-traditional gamers. </p>
<p>The CoD franchise is a marketing machine, obviously, but it&#8217;s not for everyone. Showing chubby girls and Kobe Bryant blowing shit up isn&#8217;t how you market games to people who have never played games before. </p>
]]></content:encoded>
			<wfw:commentRss>http://www.jackloftus.com/2010/11/e-for-everyone/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Platforming</title>
		<link>http://www.jackloftus.com/2010/10/platforming/</link>
		<comments>http://www.jackloftus.com/2010/10/platforming/#comments</comments>
		<pubDate>Fri, 29 Oct 2010 13:35:39 +0000</pubDate>
		<dc:creator>Jack</dc:creator>
				<category><![CDATA[LifeGamer]]></category>
		<category><![CDATA[Stuck in a Basement]]></category>
		<category><![CDATA[There Can Be Only One]]></category>
		<category><![CDATA[Donkey Kong Country Returns]]></category>
		<category><![CDATA[Nintendo]]></category>
		<category><![CDATA[platformers]]></category>

		<guid isPermaLink="false">http://www.jackloftus.com/?p=1381</guid>
		<description><![CDATA[Kirby&#8217;s a nice treat and Donkey Kong Country Returns is trending positive for all the right reasons. So, great games, but they&#8217;re still &#8220;just&#8221; platformers. Why are third party developers so afraid of capitalizing on this cash cow?]]></description>
			<content:encoded><![CDATA[<p>Kirby&#8217;s a nice treat and Donkey Kong Country Returns is trending positive for all the right reasons. </p>
<p>So, great games, but they&#8217;re still &#8220;just&#8221; platformers. Why are third party developers so afraid of capitalizing on this cash cow?</p>
]]></content:encoded>
			<wfw:commentRss>http://www.jackloftus.com/2010/10/platforming/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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