E for Everyone

Activision’s insane Call of Duty: Black Ops commercial—you know the one with all sorts of people from every walk of life playing war—perfectly encapsulates how clueless the industry is about approaching non-traditional gamers.

The CoD franchise is a marketing machine, obviously, but it’s not for everyone. Showing chubby girls and Kobe Bryant blowing shit up isn’t how you market games to people who have never played games before.

Take Me Seriously

Wired’s Chris Kohler, writing at Game|Life about the Medal of Honor “Taliban controversy”:

“Medal of Honor is so fundamentally lightweight and superficial that the Taliban can be effortlessly airbrushed out of it — which is disappointing if not at all surprising.”

And this is an industry that asks us to take it serious enough to be considered art? Laughable and pathetic.

More here.