Also, it’s disingenuous to compare PAX Prime or East to E3, but damn! Still impressive stuff.

In short, Project Ten Dollar was designed to reward people for buying new games. Online Pass is designed to punish people for buying second-hand games. That’s a subtle but extremely important difference in approach. [...] Online Pass also raises a number of awkward questions both for EA and for the console platform holders. For example, is it now reasonable to expect that EA Sports games will have significantly longer life-spans than previously? [...] Additionally, what’s the status of Xbox Live Gold in this arrangement? EA Sports boss Peter Moore was in the hot seat at Microsoft when the company launched the Xbox Live Gold and Silver service tiers, so he knows perfectly well that Xbox 360 gamers already pay a monthly fee to Microsoft to play online. The understanding was always that games which charged an additional levy (such as MMORPGs) would be accessible to Silver members – you wouldn’t have to pay twice. So will EA Sports games, with their paid-for online service, now be available to Silver customers? Or are customers to reach into their pockets twice, once for Microsoft and once for EA, simply to play a game of football against a friend in another city?

Fuck EA.

Third most successful year on record. Outselling the competition, combined. Three huge titles coming out this year. A completely new fucking portable on the horzion. And yet Nintendo is “complacent.”

Anyone who thinks Nintendo takes the words of this asshat seriously should just stop playing video games.

Mother: “That looks great! Forget this Wii thing we bought last year. What do I need to buy to play with Move and how much will it be?”

Who sees the issue? Cookie to the winner.

“Players in this cycle expect deep, rich multiplayer online experiences and they also expect to be able to customise their games through digital content, so that places a premium or additional importance on online capability and also the ability to download to a hard drive”

EA’s shifty chief financial officer Eric Brown, telling us customers “expect” something that’s suspiciously in line with EA’s Project Ten Dollar. How convenient for EA that he says we think this way!