Pattern

Ever notice how Ubisoft is always “that guy” when something new comes out, and is always the one that throws as much shit at it as possible on day one, without much thought? It’s happening again!

Getting people to move from analog to digital in the U.S. was like pulling teeth, yet Ubisoft’s head UK marketing Murray Pannel seems to think the transition to 3D will be such a breeze that “everyone” will have one by 2013. 3D is going to be like pulling off the entire head!