THE sHOTLINE

The SHOTLINE is an award-winning advocacy platform that uses AI technology to recreate the voices of innocent victims lost to gun violence. Now they can tell their stories in their own voice. Each victim’s message is sent as a call to lawmakers, again and again, to demand change.

We worked with the families of gun violence victims to collect home videos, audio, written accounts, and social posts of their loved ones. We used these resources to create AI voices that accurately captured their voices and personalities and crafted phone call scripts that reflect the passions, hobbies, and dreams they had when they were alive.

2x Cannes Lion Winner (2024)

3X WEBBY AWARD WINNER (2025)

2025 Innovation SABRE Awards “Boldest Campaign”

2025 Best in Non-Profit, PRWeek US Awards

188,000+ calls to Congress (and counting)

5.4bn+ impressionS

+46% increase in gun control coNversations

Coverage by every major newS pub (1,235 Articles)

Apple News Editor’s Pick Best of Apple News

Adweek Best Ad of the Day

$$$ All for a budget of $5,000 $$$

We built a digital experience that anyone can visit to get a sense of who these victims were, hear their AI calls, and—most importantly—send the calls to Congress. With just a few clicks and a zip code, people can flood the lines of their representatives, again and again.