As the global joint marketing wing for all U.S. Armed Services, Today’s Military requires a multi-faceted, integrated approach for its recruitment efforts. To meet the challenge, we launched and maintain a full-service marketing campaign that includes broadcast, documentary productions, interactive experiences, digital, and an annual print magazine called FUTURES.

FILM

FUTURES MAGAZINE

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We concept, create and publish FUTURES Magazine cover-to-cover every year. ART DIRECTORS: JEN POWERS and MATTEO GULLA

We concept, create and publish FUTURES Magazine cover-to-cover. This annual publication is sent to thousands of schools to help counselors guide informed conversations about next steps after graduation.

Download AN Issue

CONTENT SERIES/DOCUSTYLE

Service members gave us the inside look at what to expect while living and serving on base.

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Today’s Military Redesign (ongoing)

A top-to-bottom refresh encompassed a site redesign, logo exploration, content strategy, SEO, and UX.

513k increase total page visits

1:06 Average time on page

77.9k link offs driving to service branch Sites

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