E*TRADE Social
Transforming online investing from an inaccessible, complex beast into a tame, easy-to-understand no brainer was at the core of everything we did as E*TRADE’s social tiger team.
Working on E*TRADE was a fun multi-year run with a great ending: 2023 was the best performing year for E*TRADE social metrics, ever. Immense credit is due to the stellar team my creative partner Kelly O’Keefe and I oversaw at the time: writer Paul Bernabe and art director Jermaine Hodge. Without their social savvy, we couldn’t have achieved the incredible engagement across paid and organic social that we enjoyed for those several years at the helm of this quirky account.
Client E*TRADE
Agency MullenLowe
Art Director Jermine Hodge
Copywriter Paul Bernabe
Creative Directors Jack Loftus & Kelly O’Keefe