“Memberstitions”

Chasing financial wins like die-hard sports fans, Navy Federal members lean on their personal “Memberstitions.” I concepted the scenarios and served as sole scriptwriter for this social OLV series, turning those rituals into stories that showcased the credit union’s unwavering playbook while opening the brand to a new seasonal opportunity: hockey.

Jon Ruby SVP, Group Creative Director
Albert Breitwieser V ACD, Art
Kelly O’Keefe ACD, Art
Jack Loftus ACD, Copy

Agency Mullenlowe