Perfect Bar + Harvey Guillén

Fridge-fresh Perfect Bars are almost always stocked on the top shelf, but our hero (Harvey Guillén, directed by O Positive Film’s David Shane) is done humiliating himself reaching for his favorite snack. One day, when he spots his raison d’être way up high, he snaps. Fluorescents dim. A spotlight appears. We hit play on snack redemption and an original musical number dazzles in the middle of a grocery run.

The campaign was named an AdAge Top 5 Campaign, noting “Perfect Snacks turns an everyday indignity for ‘short kings’ into a full-blown Broadway-style lament, with Harvey Guillén bemoaning his inability to reach Perfect Bars perched on a high refrigerated shelf.”

Sentiment was overwhelmingly positive with close to 100% positive sentiment across social, creator content and earned media. That likely had something to do with the sweet Short King Stool we created for Harvey and a handful of giveaway winners.

Steph Kohnen, Executive Creative Director
Natasha Hugeback, Creative Director
Ian Reichenthal, Writer
Kelly O’Keefe, ACD Art Director
Jack Loftus, ACD Copywriter

Agency — MullenLowe
Production — David Shane, O Positive