PERFECT BAR “SHORT SHELF”

Fridge-fresh Perfect Bars are almost always stocked on the top shelf, but our hero (Harvey Guillén, directed by O Positive Film’s David Shane) is done humiliating himself trying to reach his favorite snack. So, one day, when he spots his raison d’être way up on high, he snaps. The fluorescents dim. A spotlight appears. We hit play on redemption and our big original musical number erupts in the middle of a grocery run.

The campaign was named an AdAge Top 5 Campaign, noting “Perfect Snacks turns an everyday indignity for ‘short kings’ into a full-blown Broadway-style lament, with Harvey Guillén bemoaning his inability to reach Perfect Bars perched on a high refrigerated shelf.” Sentiment was overwhelmingly positive with close to 100% positive sentiment across social, creator content and earned media.