The SHOTLINE turns silence on gun violence into action. This Cannes-winning, AI-powered advocacy platform recreates the voices of young people lost to guns, letting them share their stories and ring lawmakers’ phones nonstop until change can’t be ignored.
Cannes Lion case study.
We worked with the families to collect home videos, audio, written accounts, and social posts of their loved ones. From these materials, we created AI voices that captured their tone and personality and wrote phone scripts reflecting the passions, hobbies, and dreams they once had.
2x Cannes Lion Winner
ADC Silver Cube
3 Gold Effies, 2 Silver Effies
Effie Most Effective Brand;
2nd-Most Effective Marketer
3x WEBBYs
Innovation SABRE Awards “Boldest Campaign”
Best in Non-Profit, PRWeek US Awards
257,900+ calls to Congress (and counting)
5.4bn+ impressions
+46% increase in gun control conversations
Apple News Editor’s Pick “Best of Apple News”
Adweek Best Ad of the Day
💰 All for a budget of $5,000 💰
We built a digital experience that anyone can visit to get a sense of who these victims were, hear their AI calls, and—most importantly—send the calls to Congress with a demand for change. With just a few clicks and a zip code, people can flood the phone lines of their representatives, again and again.
