The Shotline

The SHOTLINE turns silence into action. This Cannes-winning platform uses AI to recreate the voices of people lost to gun violence, letting them share their stories and ring lawmakers’ phones nonstop until change can’t be ignored.

We worked with the families to collect home videos, audio, written accounts, and social posts of their loved ones. From these materials, we created AI voices that captured their tone and personality and wrote phone scripts reflecting the passions, hobbies, and dreams they once had.

2x Cannes Lion Winner (2024)

3 Gold Effies, 2 Silver Effies (2025)

ADC SILVER CUBE (2025)

EFFIE Most Effective Brand;
2nd-Most Effective Marketer (2025)

3X WEBBY AWARD WINNER (2025)

2025 Innovation SABRE Awards “Boldest Campaign”

2025 Best in Non-Profit, PRWeek US Awards

253,100+ calls to Congress (and counting)

5.4bn+ impressions

+46% increase in gun control conversations

Apple News Editor’s Pick “Best of Apple News”

Adweek Best Ad of the Day

💰 All for a budget of $5,000 💰

We built a digital experience that anyone can visit to get a sense of who these victims were, hear their AI calls, and—most importantly—send the calls to Congress. With just a few clicks and a zip code, people can flood the lines of their representatives, again and again.