Wear Yours
With “Wear Yours,” we helped Keds kick off a new global brand platform celebrating individuality, self-expression, and the confidence to do things your own way.
Move true.
We gave the campaign its own signature look, using the “K” in the Keds logo to inspire a distinctive photography style. A simple blue-and-white palette tied everything together while letting the imagery do the talking.
The final photography direction felt confident and authentic, capturing moments between the moments through a range of static and active poses, group shots, and individual portraits.
Rooted in Keds’ legacy of timeless, comfortable and accessible footwear, Wear Yours elevated the brand with a more personal, confident and joyful way to celebrate women stepping into the world on their own terms.
Wear Yours departed from Keds’ past cause-oriented rallying cries. Instead, Wear Yours reflects women’s real life experiences.
Out in the wild: A film production by Vagrants inspired by the Wear Yours global brand book.
