Wear Yours
“Wear Yours” equipped Keds with a refreshed global brand platform that moved beyond cause-driven rallying cries and closer to women’s real lives.
Move true.
We created an ownable photography silhouette inspired by the “K” shape within the logo, giving the campaign a distinct visual signature. A clean blue and white color system helped the photography stand out while keeping the full visual identity cohesive.
The final photography direction felt confident and authentic, capturing moments between the moments through a range of static and active poses, group shots, and individual portraits.
Rooted in Keds’ legacy of timeless, comfortable and accessible footwear, Wear Yours elevated the brand with a more personal, confident and joyful way to celebrate women stepping into the world on their own terms.
Wear Yours departed from Keds’ past cause-oriented rallying cries. Instead, Wear Yours reflects women’s real life experiences.
Seen out in the wild: A film production by Vagrants drew from the Wear Yours global brand book.